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How do you measure the imagination? How do you quantify an epiphany? This title shows how research is deepening our understanding of the human imagination. It reveals the deep inventiveness of the human mind and its essential role in our increasingly complex world.
- Sales Rank: #570459 in Books
- Brand: Brand: Canongate Books
- Published on: 2012-04-01
- Ingredients: Example Ingredients
- Format: International Edition
- Original language: English
- Number of items: 1
- Dimensions: 8.35" h x .51" w x 6.02" l, .0 pounds
- Binding: Paperback
- 304 pages
- Used Book in Good Condition
Amazon.com Review
Amazon Best Books of the Month, March 2012: Combining cutting-edge neurological research with the age-old mystery of how and when inspiration strikes, Jonah Lehrer’s Imagine: How Creativity Works is a fun, engaging study of creativity. Lehrer uses case studies like 3M’s and Pixar’s innovative corporate cultures and Bob Dylan’s songwriting habits to frame scientific findings about the brain and where creativity comes from. You won’t find exercises to help you think more creatively or ways to avoid creative blocks in this book. Instead, you’ll learn how and why creativity is stimulated by certain activities—like looking at the color blue, traveling, or daydreaming productively—and how these activities stimulate creativity in everyone, not just in ‘creative’ people. Lehrer’s focus is as wide and fascinating as his topic itself and there’s something to engage every reader, no matter where you rate yourself on the creativity spectrum. --Malissa Kent
Amazon Exclusive: Jad Abumrad Reviews Imagine
Jad Abumrad is host and creator of the public radio hit Radiolab, now in its seventh season and reaching over a million people monthly. Abumrad has won numerous awards, including a National Headliner Award in Radio and an American Association for the Advancement of Science (AAAS) Science Journalism Award. Read his exclusive Amazon guest review of Imagine:
As a storyteller, I'm in awe of Jonah Lehrer.
It's rare that you read a book where every page has at least one "Aha!" moment, one moment per page that grabs your perspective and gives it a good shake. In other words, while reading this book, I kept experiencing the very phenomenon Jonah is investigating--the sensation of insight. That pleasant brain fever that overtakes you when you suddenly, in a flash, see the world in a new way.
This book is the single best attempt I've ever read (and I've read many) to demystify human creativity. To puncture the age-old mysteries: how do insights happen? How can I make them happen more?
The beauty here is in what Jonah chooses to notice. Bob Dylan, W.H. Auden, the inventor of the Post-It Note, an autistic surf champion . . . they all become gorgeously rendered wormholes into the inner wonders of the human mind. And because of his background in neuroscience, when Jonah does the brain, he delivers the goods.
And finally: though this isn't a self-help book (thank God for that), at the end of it, you're left with a set of ideas and practices that you can actually use.
I do believe this book will set a new standard for science journalism. I for one will be handing it out as a Christmas presents for years to come.
Review
"Jonah Lehrer may be the most talented explainer of science that we've got. His engrossing investigation of creativity and its sources makes "Imagine" his best book yet."
--Joshua Foer, author of "Moonwalking with Einstein" "Jonah Lehrer's new book confirms what his fans have known all along - that he knows more about science than a lot of scientists and more about writing than a lot of writers."
--Malcolm Gladwell, author of "The Tipping Poin""t" and "Outliers" "Who wouldn't love a book that validates what cubicle workers already know: Brainstorming meetings are a waste of time."
"--USA Today" "Flummoxed by an intractable problem? You probably just need to work harder, right? Actually, try taking a walk instead. Thanks to how we're hardwired, insight tends to strike suddenly--after we've stopped looking. In this entertaining Gladwell-esque plunge into the science of creativity, Jonah Lehrer mingles with a wide cast of characters--inventors, educators, scientists, a Pixar cofounder, an autistic surfing savant--to deconstruct how we accomplish our great feats of imagination. Notable themes emerge: Failure is necessary. The more people you casually rub shoulders with--on and off the job--the more good ideas you'll have. And societies that unduly restrict citizens' ability to borrow from the ideas of others--see our broken patent system--do so at their peril.""
--Mother Jones"
"The author of "Proust Was a Neuroscientist" argues his case using examples ranging from the songs of Bob Dylan to the invention of the Swiffer, adding practical tips (the color blue stimulates imagination; brainstorming meetings don't work) for better right-brain thinking."
"--Details" ""Imagine" argues that modern science allows us to identify and harness the many different thought processes from which creativity emerges . . . The book's strength lies in specific examples--detailed stories about 3M, Pixar, Bob Dylan and Don Lee, the computer programmer who became a master mixe
From the Inside Flap
"New York Times" best-selling author Jonah Lehrer shows us how we can all learn to be more creative.
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the best-selling author of "How We Decide" comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation.
Collapsing the layers separating the neuron from the finished symphony, "Imagine "reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Untrustworthy! Dont trust Lehrer or Simon & Schuster
By J. K. Fuller
I began reading this book, fascinated by some of the ideas, and not knowing much about Dylan's history or creative process, or the medical research Lerher describes. When Lerher got to a description of how information goes from each eye to the opposite hemisphere of the brain I was surprised that he, or the research he describes could be so fundamentally wrong. Apparently, not only was Lerher's understanding of our biology lacking, but, based on this misunderstanding, he invented a fake research narrative - an elaborate house of cards based on something that anyone who was awake through a semester of psychology should know to be false. Information from each eye goes to both hemispheres.
Reading more about Lerher, I now see that I have to try to forget everything he has written. Every word he writes is suspect. And now that Simon & Schuster has hired him to write another book, even after pulling this one from the shelves, they can't be trusted either.
0 of 0 people found the following review helpful.
The anterior superior temporal gyrus
By Ian Mann
The sub-title of Lehrer’s book is “How creativity works.” Creativity has always been somewhat of a mystery, something that comes down from somewhere or out of somewhere, randomly and unexpectedly. Lehrer explains the creative process based on quality scientific research which means that we are now able to understand the process of creativity and repeat it.
The creative process always starts with an impasse, a problem that seems insoluble. This is the phase of the creative process that is most often glossed over, but is central to the way the brain produces creative insights.
The first chapter of the book is a description of this process using Bob Dylan as a focal point. The year is 1965 and Dylan is in the last week of a gruelling tour schedule. He is constantly bombarded by fans, thin from drugs and insomnia, and playing music almost mechanically. It was there that Dylan made the decision to quit music forever. When he turned to America, he rode off on his Triumph to a cabin in Woodstock, not even taking a guitar. He no longer wanted to be part of music making that was formulaic and predictable and commercial.
Dylan describes how the hit song, “Like a Rolling Stone” seemed to force its way out of him. It has no logic, it had no meaning - it was simply a pure outpouring of associative ideas.
In the nineties, Mark Beeman, a researcher at the National Institute of Health was studying patients with brain damage to their right hemisphere. At the time the importance of the right hemisphere was underestimated. The left hemisphere is where speech ability is located, where the meaning of words is understood, but the right hemisphere was vaguely associated with creativity. Beeman identified the role of the right hemisphere as the seat of connotations of words, of metaphors. It was not a question of left or right brain thinking, as described by the pop-psychologist, but how the two hemispheres build on each other and relate.
Brain researchers have been able to identify how the brain works because active brain cells consume more energy and oxygen and so they trigger a rush of blood to those areas. Using FMRI and EEG technologies, researchers can monitor what is going on in the brain as subjects are solving puzzles. They have been able to identify what parts are active before creative insights and even when a creative insight is about to happen.
The process begins with an intense search of left hemisphere and when this is exhausted (and so is the person,) it will shift to the right hemisphere if given the appropriate conditions. There will be a visible gamma wave rhythm before the answer erupts, the highest electrical frequency in the brain. The anterior superior temporal gyrus, a small lobe just above the ear on the outer side of the right hemisphere is the area where insight actually occurs.
Dylan’s breakthrough came when he could find no solution to his musical dilemma and had given up. His insights were to create from an uninhibited expression of the right hemisphere. All the music that came to define Dylan was this outpouring beginning with ‘Highway 61 Revisited’ itself a major musical achievement.
Imagine goes beyond simply describing the processes to describing how they have been applied in business. The fact that our brains work very differently when we are daydreaming, they are anything but idle, has been harnessed by the astonishingly creative 3M Company, producer of some fifty five thousand different products.
In the 1990’s, Eli Lily’s VP of research, Alpheus Bingham, was frustrated by the unpredictability of the drug development model in use in the company and the industry. Research was done in secret so competitors would be given no advantages, but Bingham decided to break with this by posting the hardest problems they faced on the internet in a system call Innocentive. A reward was offered to anyone who solved the posted problem. Answers poured in and 40% of problems were solved in six months and some in days.
The common premise has been that the hardest problems would only be solved by people with deep technical expertise. The Innocentive program proved the value of the insights of people on the edges of the discipline where perspectives are informed by other, very different areas of expertise. Functional fixedness caused by well-worn neural pathways is bypassed.
A problem that was posted concerned a polymer with unique and perplexing chemical properties. Five solutions were found and five prizes paid for a problem thought to be insurmountable. The importance of this example lies in the skillsets of the people who solved the problem: A researcher studying carbohydrates in Sweden, a small agribusiness, a retired aerospace engineer, a vet, and a transdermal drug delivery systems specialist. You will never find this group inside any company.
The book is a treasure trove of ideas that can be used in business as well as a well crafted review of the state of knowledge of creativity from various sciences, from neurology to sociology.
Readability Light ---+- Serious
Insights High +---- Low
Practical High -+--- Low
Ian Mann of Gateways consults internationally on leadership and strategy
786 of 838 people found the following review helpful.
Just Contradictory Anecdotes
By Tintin
I'm intrigued by the subject matter, so having read several positive reviews and finding myself stuck in an airport, I paid list price for Jonah Lehrer's Imagine: How Creativity Works. I'd read Lehrer's How We Decide a couple of years ago, and enjoyed it. My anticipation, boosted by a recent NPR interview and one in The Economist, steadily disassembled as I read the book itself.
Lehrer does not cite the scientific literature well - there is no list of sources in the back and many claims have no clear references at all. He seems a little gullible (or sensational) in regard to some other studies. One showed that red backgrounds increase test-takers' accuracy and attention to detail, while blue backgrounds double their creativity. Were it so easy. And a neurologist can anticipate a puzzle solver's breakthrough 8 seconds in advance. And, he tells us that all the easy problems of the world have been solved, and that cultivation of athletes in the Unites States should be used as a model for cultivating creativity. Here's my favorite, from a footnote: "Urban areas and the human cortex rely on extremely similar structural patterns to maximize the flow of information and traffic through the system." (p183) There was no reference.
But my main criticism is that the book relies almost exclusively on anecdote. He trots out case after case of well-known successes (masking tape, Bob Dylan, 3M, Pixar, etc.), and some unknown ones (a surfer, a bartender) --always in retrospect -- and draws out what he presents as yet another insight into creativity. But many of these are contradictory. For example, does creativity come out of isolation (p 19) or from teamwork (p120); from breaking convention (p 20) or submitting to its constraints (p 23)? Does it help to be in a positive mood (p32) or a depressed one (p76) or an angry state (161) or a relaxed one (50); does caffeine and other stimulants make the epiphanies less likely (33) or more likely (57)? Should stealing others' ideas should be encouraged (247) or discouraged (244)? Does broadening one's set of skills and interests increase creativity (41) or should one concentrate on a single goal (95)? Does relaxation stimulate creativity (p 45) or does difficulty do it better (54)? Does creativity drive toward perfection (p 63) or is it a celebration of errors? (87). Does insight come in a flash (p 17) or is it revealed slowly, after great effort (56)? Must a good poem be "pulled out of us, like a splinter," (p 56) or is it best "vomited." (19)
All of these, apparently.
The book boils down in the end to four vague conclusions which he calls "meta-ideas."
1. Education is necessary
2. Human mixing stimulates creativity
3. Creativity requires willingness to take risks
4. Society must manage the rewards of innovation
For me, the best revelation is on p 159: Brainstorming sessions, in which "there are no bad ideas" do not often result in good ideas, because criticism is essential. This is the key to the growth of knowledge, good government, and much more -- and a theme that is developed thoroughly in David Deutsch's The Beginning of Infinity. That's a much more stimulating and challenging read, which explains creativity (and much else) far better than this one does.
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